Younger for Longer Yoga is a yoga method designed for people who suffer from temporary or permanent limitations, caused from sports injuries, elderly or for anyone who is in a recovery stage from an accident. The method is based on adapted postures, mindfulness, reconnection exercises and special meditation breathing techniques.
For this project, the client was looking for a brand identity and design support creating the manuals and deliverables for the course facilitation.
They came to me with a very clear idea; they wanted to include a hummingbird as an icon, because for them it represents the values of the brand: self-confidence, self-esteem, motivation and resilience. So this is where my inspiration came from.
The result was an abstraction of a hummingbird created under the golden ratio. Accompanied by a Sans serif font with different thicknesses. This incredible animal that although small, possesses enormous strength, intelligence and beauty, and this brand identity captured the idea around it.
