I designed this set of illustrations for Photofolio, a Mexican product design brand founded in 1991. With presence in 23 stores in Mexico, 2 branches in Guatemala, 4 in Costa Rica, 2 in Argentina and 4 in El Salvador.
The designs were applied to different products such as season cards and packaging and sold throughout all of their stores.
New Year’s Lettering
For this lettering, the client wanted an identity for its New Year campaign. The final design applications were digital on social networks and printed on banners around all of their stores.
I took as inspiration the glamor of the end of the year parties and the joy that is lived in those times. The colors I used were bright to connect with these emotions.
